In this social campaign, we told the story of how Jera Foster, a well known fitness instructor in New York City, lives Ultra. By taking a BTS approach, we followed Jera through a typical day in her life — from yoga in the AM to teaching a packed cycling class and even catching up with friends over a few beers. Jera showed us that her version of living Ultra is all about perseverance, dreaming big, working hard and taking care of our body and well being.
The campaign came to life through a series of :15 sec videos, GIFs and still photography.
